We are kicking off Memorial Day Weekend - Rosemary Beach Style! I'm sure everyone will attend at least one BBQ this weekend! You want to look stylish and put together, but comfortable too. Here are some looks that we have chosen to help you look your best at a BBQ - whether it's at the beach, lake or in your backyard. All photography by The Southern Atelier

A flirty dress is always a good choice for the ladies with simple beaded tassel earrings (that everyone must own) and cute lace up flats. The colorful straw bag is the perfect pop of color to make this classic navy & cream dress stand out.

*Ashley's look is from Willow Boutique.*

A man in khaki shorts and a long sleeve button up with rolled up sleeves is everything Southern. The blue and white check pattern to this Billy Reid shirt is the right choice for a "Beach BBQ" for sure.

Have a safe and super fun weekend with your friends and families! Give thanks for this great country of ours and remember those men and women who died to keep us safe! God Bless!!

The chic town square of Seaside, Florida is lined with beautiful boutiques, delicious eateries & those famous airstream restaurants. It's a special place where locals and tourists mingle together. What better place than this to open a new men's store..... Mason- Goods for Men. The talented, "Willow Girls" (as they are locally known), Celia Tucker and Cindy Krutz, have done it again with this cool, beach side shop.

(L to R) Cindy Krutz (co-owner), me & Celia Tucker (co-owner).  We are all wearing apparel and heels from Willow. — (L to R) Cindy Krutz (co-owner), me & Celia Tucker (co-owner). We are all wearing apparel and heels from Willow.

I was excited to attend the grand opening party this week of Mason, the new addition to the Willow family. I always love celebrating my friends' accomplishments and talents!

Photo provided by Willow.  Interior of Mason. — Photo provided by Willow. Interior of Mason.

Mason carries men's goods, ie, apparel & accessories, swimwear, shoes, sunglasses, bar ware, shaving kits and more! Lines include Billy Reid, Vince, Original Penguin, Vela & Krewe, Peter Millar, Collard Greens, Hudson Denim, Rodd & Gunn.... just to name a few.

Photo provided by Willow.  Chic Interior of Mason. — Photo provided by Willow. Chic Interior of Mason.

This space is so cozy and chic!

Jami Ray of 30A Street Style and me at the grand opening.

Loved mingling with our local, chic friends also. Jami Ray, of 30A Street Style and Christie Casillo & Megan Trent of Coastal Road leather goods, were also celebrating Cindy and Celia's new addition to the Willow family.

(L to R) Megan Trent (Brand Manager for Coastal Road), me & Christie Casillo (Designer & Founder of Coastal Road). I'm wearing my Metallic Bolinas Leather tassel necklace by Coastal Road.

I had to bring "my Man" to this grand opening of course! What a fun night!

Mason is located at 2236 East County Hwy 30A, Seaside, FL 32459, opens tomorrow at Noon until 7pm in Seaside, FL. Mason will open seven days a week, from 10am-9pm this spring and summer.